Seasoned B2B marketing executive and AI entrepreneur joins to accelerate go-to-market as demand for AI-powered observability reaches an inflection point
PALO ALTO, CA — May 28, 2026 — Virtana, provider of the deepest and broadest observability platform for hybrid and multi-cloud environments, today announced the appointment of Daniel Raskin as Chief Marketing Officer. Raskin brings more than 25 years of enterprise marketing leadership to Virtana at a time of significant momentum, as Global 2000 enterprises accelerate investment in AI infrastructure and demand observable, accountable operations at scale.
“Daniel brings a rare combination of founder instinct, enterprise marketing leadership, and product operating experience,” said Paul Appleby, CEO of Virtana. “He has built and scaled marketing functions in some of the most demanding categories in enterprise technology, while directly shaping product strategy and growth. That combination is essential at this stage. As Virtana enters a period of accelerating market opportunity, his ability to translate complex, AI-driven infrastructure into clear, outcome-focused narratives will sharpen our market position and strengthen how we communicate value to customers, partners, and investors.”
Most recently, Raskin co-founded Mperativ, a venture-backed company that applied agentic AI to go-to-market data and marketing attribution, helping enterprises connect marketing investment directly to pipeline and revenue outcomes. Following Mperativ’s acquisition by Lative, Raskin joins Virtana to lead global marketing strategy, brand development, and demand generation.
Prior to Mperativ, Raskin held senior leadership roles at Sun Microsystems, McGraw-Hill, ForgeRock, and Kinetica. At ForgeRock, he led both marketing and product, joining when the company had $4M in ACV and playing a key role in scaling the business through its high-growth phase, prior to its public market debut at a $3B valuation. His track record spans enterprise middleware, identity and access management, cloud, and AI-powered data platforms, including building high-performing global teams, launching new business lines, and driving demand across startup and large-scale enterprise environments.
“Virtana is addressing one of the defining infrastructure challenges of this decade,” said Raskin. “As organizations forge into the AI era, applications have become distributed systems and AI workloads are proliferating rapidly, making observability the central control point for visibility, governance, and resilience at scale. Legacy application monitoring solutions cannot keep pace. Virtana delivers end-to-end observability with the data and context required to power agentic AI, enabling smarter automation, stronger resilience, and disciplined performance as enterprises scale AI.”
Raskin joins a Virtana executive team that includes Appleby, Chief Product Officer Amitkumar Rathi, who leads the company’s product strategy, and veteran CFO David Stack who joined Virtana in 2025 from Hubspot. He joins as the company accelerates its momentum in AI and hybrid cloud observability, helping drive awareness around several major announcements, including the launch of Virtana’s System-Aware MCP Server, AI-Native Application Observability, the extension of AI Factory Observability to Nutanix agentic AI environments, AWS Bedrock Guardrails environments, the Dell AI Factory and new research revealing that 75% of enterprises report double-digit AI failure rates as fragmented observability hits its breaking point. The company was also recently named Best Hybrid Cloud Solution by The Cloud Awards, recognizing its platform’s unmatched breadth and depth across hybrid enterprise environments.
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Stephanie Floyd
Bhava Communications for Virtana
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Virtana Insight
